New Delhi, May 19 : After endorsing brands like Hyundai Santro, Linc pens, Navratna Oil and Tag Heuer, Bollywood superstar Shah Rukh Khan will now endorse Pepsodent toothpaste. In the ad campaign titled "Papa & Pappu (P&P)", Shah Rukh will be seen playing a doting father, while child artist Keval will play his son Pappu.
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